Ferrari Unleashed: A Symphony of Speed and Artistry in Bangkok
The allure of Maranello, the very soul of the Prancing Horse, has finally graced Southeast Asia with an unprecedented spectacle. Universo F
errari Bangkok 2024, hosted by Cavallino Motors, the sole authorized importer and service representative for Ferrari in Thailand, marks a historic moment, offering enthusiasts a profound immersion into the world of Ferrari for the very first time in the region. This isn’t merely an exhibition; it’s a meticulously crafted, globally acclaimed Ferrari Immersive Exhibition, a testament to the brand’s enduring legacy and its visionary pursuit of automotive excellence.
As an industry veteran with a decade of experience navigating the intricate landscape of luxury automotive, I can attest that an event of this magnitude is a rare and coveted opportunity. It’s a chance to witness firsthand the “unbridled horses” (ม้าลำพอง) that have captured the imagination of generations, not just as machines of speed, but as moving sculptures, each with a story etched in its DNA. This is where Ferrari in Thailand truly comes alive, offering an experience that transcends mere admiration.
A Gathering of Legends: The Prancing Horse’s Finest on Display
Cavallino Motors has orchestrated a breathtaking display, bringing together an astounding collection of nearly 20 Ferrari models. This curated assembly showcases the spectrum of Ferrari’s achievements, from rare limited editions and iconic models that have shaped automotive history, to the cutting-edge marvels that represent the future. Among the stars of the show are the highly anticipated Ferrari F80, a hypercar that redefines the boundaries of performance, and the Ferrari 12Cilindri, a grand tourer that pays homage to Ferrari’s V12 heritage while embracing contemporary innovation. These exceptional vehicles are presented exclusively to Thai Ferrari enthusiasts at UOB Live, Emsphere, offering an intimate encounter with automotive artistry.
Ms. Nantamalai Pirompakdi, Managing Director of Cavallino Motors, aptly describes the essence of Universo Ferrari Bangkok: “This event is an exclusive experience directly from Maranello to Thailand, inviting us on a journey into the world of the Prancing Horse. It’s an opportunity to share Ferrari’s grand narrative, from its glorious past to its ambitious present.” The privilege of hosting this inaugural event in Thailand and Southeast Asia is not lost on Cavallino Motors, a feat requiring immense dedication and logistical prowess.
The Dawn of a New Era: Unveiling the Ferrari F80 and 12Cilindri
Central to the exhibition’s allure is the world debut of the Ferrari F80, a car poised to become the next legend in Ferrari’s lineage, mirroring the iconic status of the GTO, F40, and LaFerrari. Drawing inspiration from the demanding crucible of Le Mans racing, the F80 embodies the pinnacle of performance engineering. Alongside it, the Ferrari 12Cilindri makes its Thai debut, a breathtaking homage to the legendary Grand Tourers of the 1950s and 1960s, meticulously reimagined for the modern era. Its V12 heart beats with the very soul of Ferrari, promising an unparalleled driving experience for discerning collectors and enthusiasts in Thailand.
Exploring the Ferrari Universe: A Multi-Sensory Journey
Universo Ferrari Bangkok transcends a simple car show; it’s an immersive exploration of the Ferrari ethos, meticulously divided into distinct zones, each designed to encapsulate a facet of the brand’s identity. From the roar of Formula 1 engines to the refined elegance of its lifestyle collection, every element is curated to captivate and inspire.
The Racing Heartbeat: A Glimpse into Scuderia Ferrari
The Racing zone serves as the pulsating heart of the exhibition, offering an intimate look at Ferrari’s racing pedigree. Here, Formula 1 machines like the F1-2000, instrumental in Michael Schumacher’s third world championship and Ferrari’s triumphant return to manufacturer dominance after 21 years, stand as silent witnesses to motorsport history. Equally compelling is the display of the Ferrari 499P Le Mans Hypercar. This recent victor in the FIA World Endurance Championship (WEC) and a two-time winner of the prestigious 24 Hours of Le Mans (2023 and 2024) signifies Ferrari’s triumphant return to endurance racing after a 58-year hiatus. The 499P’s advanced powertrain also serves as the inspiration for the aforementioned Ferrari F80, bridging the gap between track innovation and road-going hypercars.
Sculptures on Wheels: The Latest Sport Cars
Moving into the Sport Cars zone, visitors are treated to a dazzling array of Ferrari’s current portfolio. The Ferrari Daytona SP3, an Icona Series masterpiece, captivates with its open-top Targa design, drawing clear inspiration from legendary 1960s racers. The SF90 XX Stradale, a road-legal iteration of the XX program, showcases Ferrari’s relentless push for extreme performance. Alongside these icons, the elegant Purosangue, the versatile 296 GTB, the timeless Roma Spider, and the new Ferrari 12Cilindri all converge, each representing a distinct chapter in Ferrari’s ongoing narrative of automotive innovation and beauty. Experiencing these luxury performance cars in person is a privilege that underscores Ferrari’s commitment to pushing boundaries.
A Legacy Preserved: Ferrari Classiche
The Ferrari Classiche zone invites a journey back in time, celebrating the brand’s rich heritage. Here, automotive connoisseurs can marvel at timeless classics such as the Ferrari 308 GTB and the legendary Ferrari F50. The F50, a limited-production marvel built to commemorate Ferrari’s 50th anniversary in 1995 with only 349 units produced, stands as a testament to an era where V12 engines were synonymous with F1 performance. Owning such a classic Ferrari represents not just vehicular possession but a stake in automotive history.
Beyond the Car: The Ferrari Lifestyle
Ferrari’s influence extends far beyond its exhilarating machinery, permeating the realm of luxury lifestyle and exclusive experiences. The Ferrari Lifestyle zone offers a glimpse into this curated world, showcasing the refined elegance of products like the Maranello Clutch, and an innovative fashion show that embodies the unparalleled sophistication and impeccable taste that defines the Ferrari identity. This segment truly highlights the luxury automotive lifestyle that Ferrari cultivates.
An Unforgettable Encounter: The Pinnacle of Automotive Craftsmanship
Universo Ferrari Bangkok is more than an exhibition; it is a vibrant celebration of the Prancing Horse’s spirit, its invaluable history, and its boundless innovation. Whether you are a lifelong devotee, an admirer of track-bred performance, or embarking on your own journey with the Prancing Horse, this event is an unmissable occasion. It is a rare confluence of automotive excellence, a gathering of supercar and hypercar masterpieces that may not be replicated in Thailand for a long time.
For those seeking the ultimate automotive experience, the Universo Ferrari event at UOB Live, Emsphere, from November 23rd to 25th, 2024, presents an unparalleled opportunity. Secure your passage into this exclusive realm by purchasing tickets at Thaiticketmajor or via their online portal. This is your chance to be part of a landmark event in Thailand’s automotive history.
Beyond the Red: The Electric Revolution in Thailand
While the Prancing Horse commands attention, the automotive landscape in Thailand is rapidly evolving, with a significant shift towards electrification. The year 2024 has witnessed the launch of several groundbreaking electric vehicles (EVs), reshaping consumer expectations and accelerating the adoption of sustainable mobility.
HYPTEC HT: A New Contender in the High-End Electric SUV Market
Emerging as a significant player in the luxury EV segment is the HYPTEC HT. This sophisticated SUV, the fourth model introduced in Thailand under the Aion brand (a subsidiary of GAC Group), embodies a blend of luxury, advanced technology, and striking design. Following the successful launches of the Aion Y Plus, Aion ES, and Hyptec SSR, the HYPTEC HT signifies GAC AION’s commitment to offering a diverse range of electric vehicles in Thailand.
Priced competitively, the HYPTEC HT 620 Premium starts at 1,449,000 Baht, while the more opulent 620 Luxury variant, featuring distinctive gullwing doors, is priced at 1,749,000 Baht. These offerings position the HYPTEC HT as a compelling option for those seeking luxury electric SUVs that don’t compromise on style or substance.
The exterior design of the HYPTEC HT draws inspiration from the refined facets of cut gemstones, projecting an aura of mystery and elegance. Its “Diamond Cut” headlights and the “Horizon” taillight design create a visually arresting presence. However, the most captivating feature is undoubtedly the gullwing doors. Beyond their aesthetic appeal, they offer exceptional ease of ingress and egress, requiring minimal space for operation in tight parking situations. The intelligent obstacle avoidance system and the soft-close feature further enhance the practicality and safety of these unique doors, especially in the Luxury trim.
Stepping inside, the HYPTEC HT transforms into a first-class cabin. Premium Nappa leather upholstery, real wood accents, and features like electric calf support and 10-point massage function for the front seats offer an unparalleled level of comfort. The ADiGO SPACE intelligent cabin, equipped with a 4-position voice control system, driver fatigue monitoring, and a one-click passenger seat forward function, underscores the vehicle’s advanced technological integration. The rear seats recline up to 143 degrees, complemented by extendable leg rests, ensuring ultimate relaxation on long journeys. A practical multi-purpose table integrated into the rear of the driver’s seat adds to the cabin’s thoughtful design, particularly for families.
The expansive 2.6-square-meter panoramic glass roof, complete with an electric sunshade, bathes the cabin in natural light while providing effective heat insulation. Dual-pane laminated glass throughout the vehicle ensures a serene and quiet interior environment. With a cavernous 670-liter cargo space, expandable with a two-tier storage system and a 80-liter frunk, the HYPTEC HT effortlessly accommodates luggage and daily essentials.
The auditory experience is equally impressive, with a Dolby Atmos 7.1.2 sound system featuring 22 high-quality speakers delivering immersive audio. The system works in harmony with a subwoofer for deep bass and independent shoulder speakers, allowing for private conversations without disturbing audio playback. The 14.6-inch high-resolution infotainment screen, powered by a Qualcomm 8155 chip, seamlessly integrates Apple CarPlay and other applications. An advanced air freshener system with three scent options adds a final touch of refinement to the cabin.
Under the hood, the HYPTEC HT boasts a 250 kW electric motor, delivering 340 horsepower and 430 Nm of torque, propelling it from 0-100 km/h in a brisk 5.8 seconds. Its 83.3 kWh Magazine Battery 2.0, a lithium iron phosphate unit, is engineered for enhanced safety and performance, benefiting from an 800-volt architecture and “supercharging” technology. This allows for a rapid 10-70% charge in just 15 minutes, providing a range of 372 km, with a maximum range of 620 km on a full charge. This impressive range makes the HYPTEC HT ideal for journeys between Bangkok and Korat without the need for intermediate charging. Furthermore, its 3,300-watt V2L capability offers external power supply options.
Charging is equally efficient, with DC fast charging supporting up to 280 kW, enabling a 10-70% charge in 15 minutes and a full 0-100% charge in 53 minutes. The vehicle-to-load (V2L) function provides up to 3,300 watts of power for external devices.
The HYPTEC HT’s AEP 3.0 platform ensures agile handling despite its size, with a turning radius of 5.6 meters. The chassis, inspired by supercar tuning, features responsive steering and customizable driving modes for acceleration, braking, steering, and energy regeneration. The double-wishbone front and 5-link rear independent suspension, combined with the ASTC (Eagle Claw) intelligent stability system, ensure a smooth, controlled, and safe ride in all conditions, further solidifying its position as a top-tier electric SUV.
Safety is paramount, with the HYPTEC HT achieving a 5-star C-NCAP safety rating and top marks for occupant and pedestrian protection. A comprehensive suite of advanced driver-assistance systems (ADAS) further enhances safety, including AEB, FCW, LDW/LDP, IHBC, BSD, DOW, RCTA, RAW, ACC-S&G, ICA, TJA, CSC, DMS, AVAS, and TPMS, along with a 360-degree camera system.
The HYPTEC HT is available in 5 exterior colors and 3 interior color options, with exclusive choices like Rose Star exterior and Berlin Beige interior for the 620 Luxury variant. Exclusive owner privileges, including special financial offers, lifetime battery and powertrain warranty (under specific conditions), 8-year vehicle warranty, 8-year gullwing door warranty, one year of comprehensive insurance, and complimentary home charger installation, elevate the ownership experience.
BYD’s Expanding Footprint: A Multifaceted EV Portfolio
BYD continues to solidify its position as a leader in the new energy vehicle (NEV) market in Thailand, offering a diverse range of electric and plug-in hybrid models. The BYD ATTO 3, BYD Dolphin, and BYD SEAL have already garnered significant popularity, and the brand is now showcasing even more advanced models like the BYD Seal U, BYD YangWang U9, and Fang Cheng Bao Bao 5 (Leopard 5). These models, alongside the Denza D9 and the upcoming ORA 07 (formerly Grand Cat), demonstrate BYD’s comprehensive strategy to cater to various market segments with innovative electric cars Thailand.
The BYD Seal U PHEV, a large SUV, offers impressive dimensions and a choice of battery capacities, providing electric-only ranges of 110 km and 150 km. The interior features a rotating 15.6-inch infotainment screen and premium sound systems. The BYD Sea Lion, a fastback electric SUV, offers multiple powertrain configurations and impressive battery ranges. The compact BYD Seagull (Dolphin Mini) provides an accessible entry into the EV market with its efficient design and competitive pricing.
The BYD YangWang U9 is a statement of intent – a fully electric supercar boasting 1,287 horsepower and advanced DiSus-X intelligent suspension for unparalleled agility. The BYD Song Max PHEV, a versatile MPV, offers seating for six or seven passengers and efficient plug-in hybrid technology. The Fang Cheng Bao Bao 5 (Leopard 5) is a rugged plug-in hybrid SUV built on the DMO platform, featuring a powerful hybrid powertrain and impressive off-road capabilities. The BYD Denza D9, a luxurious electric MPV, offers spaciousness and refined comfort. The ORA 07, with its retro-futuristic design and advanced features, promises to be another stylish addition to the EV market.
Aston Martin: Defining the “Super Tourer”
Aston Martin Bangkok has introduced the Aston Martin DB12, a vehicle that redefines the concept of a “Super Tourer.” Celebrating the 75th anniversary of the iconic DB lineage, the DB12 seamlessly blends ultra-luxury with supercar performance and cutting-edge technology. Its driver-centric design emphasizes intuitive control and an exhilarating driving experience.
The DB12’s exterior features a wider, more muscular silhouette, with a signature single-vaned grille and an iconic new “Aston Martin Wing Badge.” The refined aerodynamics, including an active rear spoiler, enhance stability at high speeds. Inside, the cabin is a sanctuary of ultra-luxury, featuring a new infotainment system, a 10.25-inch TFT driver display, and exquisite craftsmanship. Powering this masterpiece is a 4.0-liter twin-turbo V8 engine producing 680 horsepower, mated to an 8-speed automatic transmission. The dynamic capabilities are further enhanced by an adaptive suspension system and an electronic limited-slip differential, delivering an unforgettable driving experience. With a starting price of 21.9 million Baht, the DB12 price reflects its exclusivity and performance.
Lexus: Electrifying Luxury and Sustainable Mobility
Lexus Thailand, celebrating 30 years of “Making Luxury Personal,” is embracing the future with its “POWERING THE FUTURE” concept at the Motor Expo. The brand is showcasing a diverse range of electrified vehicles, including the new Lexus RX 500h F SPORT Performance and the RX 350h. These models, along with the LS 500h, LM minivan, RZ 450e electric SUV, and RX 450h+ Plug-in Hybrid, highlight Lexus’s commitment to hybrid and electric vehicles in Thailand.
The new Lexus RX 500h F SPORT Performance, with its powerful 2.4L-T HEV engine and DIRECT4 all-wheel-drive system, delivers exhilarating performance with a 0-100 km/h time of 6.2 seconds. The Lexus RX 450h+ PHEV offers an impressive electric-only range of nearly 90 km. The Lexus RZ 450e, a fully electric SUV, showcases Lexus’s dedication to sustainable luxury. The Lexus NX 350h and UX 250h continue to offer refined hybrid driving experiences, while the Lexus ES sedan provides a sanctuary of comfort and quietness. Lexus’s commitment to customer satisfaction is further reinforced by its comprehensive warranty programs and the KINTO ONE service, offering flexible vehicle ownership solutions. The emphasis on “Craftsmanship” and “Omotenashi” ensures every Lexus owner experiences unparalleled luxury and attentive service.
The Evolution of the Electric SUV: A Comprehensive Market Overview
The surge in electric vehicle (EV) launches across various luxury segments in Thailand underscores a significant market shift. From the performance-driven Ferrari F80 price aspirations to the practicality of mainstream EVs, the automotive landscape is being reshaped by innovation and consumer demand.
Audi Q8 e-tron: German Engineering Meets Electric Performance
The Audi Q8 e-tron, a premium electric SUV, stands out with its German engineering and advanced technology. Built on the versatile MLB Evo platform, shared with other Volkswagen Group premium SUVs, the Q8 e-tron benefits from a robust foundation. Its e-quattro all-wheel-drive system and adaptive air suspension deliver exceptional handling and ride comfort. The Q8 e-tron 55 quattro boasts an impressive WLTP range of up to 520 km, positioning it as a strong contender in the electric SUV Thailand market. The optional Virtual Exterior Mirrors offer a futuristic driving experience, reducing drag and enhancing safety. With a starting price of 4.69 million Baht, the Q8 e-tron offers a compelling blend of luxury, performance, and range.
BMW XM: The Ultimate Performance SAV
BMW’s foray into the ultra-high-performance electric SAV segment is epitomized by the BMW XM. This plug-in hybrid powerhouse, with its distinctive M design language and luxurious interior, delivers exhilarating performance and refined comfort. The XM 50e variant, expected to be priced under 7 million Baht, offers a potent combination of a 6-cylinder M TwinPower Turbo engine and an electric motor, producing a combined 476 horsepower. Its advanced M xDrive all-wheel-drive system and Adaptive M Suspension Professional ensure dynamic handling. The cabin is a testament to BMW’s luxury craftsmanship, featuring premium materials, advanced technology, and a host of driver-assistance systems.
Luxury Used Cars: A Viable Alternative
For those seeking exceptional value, High Performance and Supercar (HPS) by MGC-Asia offers a curated selection of pre-owned luxury and supercar models, including Rolls-Royce, Aston Martin, and Maserati. These meticulously maintained vehicles come with quality assurance and attractive promotions, providing an accessible entry into the world of luxury used cars Thailand.
The Future of Mobility: A Glimpse into Upcoming Launches
The automotive industry continues its relentless pace of innovation. Upcoming launches, such as the Drako Dragon Hyper-SUV, a 2,000-horsepower electric SUV, and the Hyundai Staria, a futuristic luxury van making waves in international markets, signal an exciting future for new car launches Thailand. The continued evolution of brands like Ferrari, BYD, Aston Martin, Lexus, Audi, BMW, and Mercedes-Benz underscores the dynamic nature of the automotive sector, driven by a commitment to performance, sustainability, and unparalleled luxury.
As an industry expert, I can confidently say that the current trajectory of the automotive market, particularly in Thailand, is one of rapid transformation and exciting innovation. The synergy between established luxury brands and pioneering electric vehicle manufacturers is creating an unprecedented array of choices for discerning consumers.
Ready to Experience the Future of Driving?
Whether your passion lies with the timeless elegance of a Ferrari, the cutting-edge technology of an electric marvel, or the refined luxury of a premium sedan, the Thai automotive market now offers an unparalleled spectrum of choices. Explore the latest models, compare features, and find the vehicle that perfectly aligns with your aspirations. Contact your preferred authorized dealer today to schedule a test drive and step into the driver’s seat of your next automotive dream. The journey of automotive excellence awaits you.
